Zeds Ice Cream
A website redesign and seasonal merch capsule for Austin-based Zeds Real Fruit Ice Cream. The project translated the existing brand into a clean, fresh, more cohesive digital experience, making locations, menus and the Zeds story easy to navigate. The merch extends that same visual language into playful, wearable pieces designed to feel more like a lifestyle brand than traditional restaurant merch.
Merch Creative Direction
Production Artwork
UX + Site Architecture
Web Design
Squarespace Development