By Grace Moore ·

By Grace Moore · By Grace Moore ·

Thoughtful branding for vision-led founders

I’m Grace Moore, co-founder and former Chief Creative Officer of Recess Pickleball, a multi-million dollar, design-forward lifestyle brand built from the ground up.

I partner with founders and visionary teams to bring new brands to life or evolve existing ones with clarity, cohesion, and character.

Not just a designer – a founder, a brand builder.

I know what it takes to create a branding system that doesn’t just look beautiful, but functions seamlessly in real life.

From logo design that translates across packaging, social and signage to typography that converts to a visual identity that resonates deeply with your audience — I bring years of hands-on, founder-level experience into every brand.

If you want a brand that works in the wild, not just on a moodboard – I’m your partner.

I’m opening a limited number of client spots for full service brand development.

If you're ready to build a brand that looks as good as it functions, I would love to hear from you.

Branding that opens doors

My creative and brand work has led to game changing partnerships with J. Crew, Reebok, Nordstrom, Urban Outfitters, and Anthropologie – to name a few. When a brand is built right, the right people notice.

FAQs

Each project is bespoke, built around your goals and team structure. I partner with brands in their early or transformational phases to create:
- Brand Strategy: Positioning, voice, messaging, brand narrative
- Visual Identity: Logo, typography, color palette, design system
- Creative Direction: Art direction, brand photography, content guidelines
- Packaging & Launch Assets: Print collateral, deck design, social templates, and more
Most brand build projects take 6–8 weeks from kickoff to final delivery. That includes discovery, strategy, visual identity, creative direction, and all agreed-upon assets.
Yes—always. I only take on a small number of clients at a time so that I can stay hands-on and fully invested in each project.
Full brand build projects start at $25,000, with pricing based on scope and add-ons like packaging or website design. I offer flat-rate pricing to keep everything simple, clear, and aligned from day one.
Not at this time. I specialize in full brand development for businesses that are ready to invest in building something thoughtful and lasting.